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Learn more about the state of CMO-CIO relations, and how
to best improve them

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Bridging the Marketing/IT Divide


Free, in-depth research explores the top challenges preventing CMO-CIO collaboration

With the emergence of digital marketing, it’s more important than ever for marketing and IT leaders to align their priorities and work together to create compelling customer experiences. But a range of factors including differences in culture, skillsets and priorities make effective CMO-CIO collaboration a growing challenge.


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Rackspace commissioned a survey of 201 marketing and IT leaders to help businesses understand:

  • How do IT and Marketing leaders currently view one another?
  • What are the biggest roadblocks holding back effective collaboration?
  • How do CMO-CIO priorities conflict, and where are they aligned?
  • What is the role of third parties in facilitating  better integration between CMO and CIO?

Read the full report to better understand the root causes of the CMO-CIO disconnect—and how to overcome them.

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